Netflix is raising the price for its most popular U.S. video streaming plan by 10 percent, a change announced Thursday, affects most of Netflix's 53 million U.S. subscribers.
Netflix will now charge $11 per month instead of $10 for a plan that includes HD and allows people to simultaneously watch programs on two different internet-connected devices.
The price for another plan that includes 4K video, is going up by 17 percent, to $14 from $12 a month.
A plan that limits subscribers to one screen at a time without high-definition will remain at $8 a month.
The increase would be the first in two years for Netflix, but Netflix temporarily froze its rates for long-time subscribers the last two times it raised its prices.
Netflix isn't giving anyone a break this time around. Starting on October 19th, subscribers will start getting emailing notifications about the new prices, giving them 30 days to accept the higher rates, switch to a cheaper plan or cancel the service.